Bude’s Visitor Economy

Since 2010 tourism has been the fastest growing sector in the UK in employment terms.  Britain is forecast to have a tourism industry worth over £257 billion by 2025.

The Deloitte Tourism: jobs and growth report found that the marginal revenue required to create a job in UK tourism is estimated to be around £54,000. For every 1% increase in total expenditure in UK tourism, it might be expected that full time equivalent employment will increase by 0.89%.

The sector is predicted to grow at an annual rate of 3.8% through to 2025 – significantly faster than the overall UK economy (with a predicted annual rate of 3% per annum) and much faster than sectors such as manufacturing, construction and retail.

Britain will have a tourism industry worth over £257 billion by 2025 – just under 10% of UK GDP and supporting almost 3.8 million jobs, which is around 11% of the total UK number.

Tourism’s impact is amplified through the economy, so its impact is much wider than just the direct spending levels. Deloitte estimates the tourism GVA multiplier to be 2.8 – meaning that for every £1,000 generated in direct tourism GVA there is a further £1,800 that is supported elsewhere in the economy through the supply chain and consumer spending.

Inbound tourism will continue to be the fastest growing tourism sector – with spend by international visitors forecast to grow by over 6% a year in comparison with domestic spending by UK residents at just over 3%. The value of inbound tourism is forecast to grow from over £21bn in 2013 to £57bn by 2025, with the UK seeing an international tourism balance of payments surplus in 2023, almost forty years since the UK last reported a surplus.

The data below is for Bude and a 3 mile radius.

2017 2016 2015 2014 2013 2012
UK staying trips 134,100 131,700 119,800 113,000 119,200 119,100
UK staying nights 664,000 650,100 589,000 595,200 628,700 625,600
UK staying spend £37,841,400 £37,908,200 £35,155,900 £32,456,200 £34,653,100 £33,486,000
Overseas staying trips 8,500 8,100 7,900 5,800 5,400 5,300
Overseas staying nights 58,500 55,700 53,200 45,700 44,600 41,100
Overseas staying spend £3,479,800 £3,216,700 £2,944,400 £2,421,500 £2,176,600 £2,210,000
All staying trips 142,600 139,800 127,700 118,800 124,600 124,400
All staying nights 722,500 705,800 642,200 640,900 673,300 666,700
All staying spend £41,321,200 £41,124,900 £38,100,300 £34,877,700 £36,829,700 £35,696,000
Day visits 470,000 466,400 449,700 502,800 519,600 546,100
Day visit spend £17,631,900 £17,230,400 £16,217,200 £18,087,000 £18,571,700 £17,457,700
Total direct spend £58,953,100 £58,355,300 £54,317,500 £52,964,700 £55,401,400 £53,153,700
Total visitor related spend £59,524,700 £58,816,300 £55,065,700 £53,593,400 £56,090,600 £54,056,600
Total business turnover £77,579,100 £76,791,800 £71,938,000 £69,849,000 £73,558,500 £71,138,400
All supported employment (FTE) 1,071 1,070 1,022 1,012 1,134 1,118
All supported employment (Actual) 1,458 1,459 1,394 1,385 1,556 1,535
2017 v 2016 2016 v 2015 2015 v 2014 2014 v 2013 2013 V 2012 2017 V 2012
UK staying trips 2% 10% 6% -5% 0% 13%
UK staying nights 2% 10% -1% -5% 0% 6%
UK staying spend 0% 8% 8% -6% 3% 13%
Overseas staying trips 5% 3% 36% 7% 2% 60%
Overseas staying nights 5% 5% 16% 2% 9% 42%
Overseas staying spend 8% 9% 22% 11% -2% 57%
All staying trips 2% 9% 7% -5% 0% 15%
All staying nights 2% 10% 0% -5% 1% 8%
All staying spend 0% 8% 9% -5% 3% 16%
Day visits 1% 4% -11% -3% -5% -14%
Day visit spend 2% 6% -10% -3% 6% 1%
Total direct spend 1% 7% 3% -4% 4% 11%
Total visitor related spend 1% 7% 3% -4% 4% 10%
Total business turnover 1% 7% 3% -5% 3% 9%
All supported employment (FTE) 0% 5% 1% -11% 1% -4%
All supported employment (Actual) 0% 5% 1% -11% 1% -5%
UK Overseas Total % of North Cornwall
Serviced 34,000 25% 3,700 44% 37,700 26% 14%
Self catering 34,900 26% 1,700 20% 36,600 26% 9%
Touring caravans /tents 26,700 20% 1,200 14% 27,900 20% 17%
Static vans/holiday centres 23,700 18% 100 1% 23,800 17% 15%
Group/campus 200 0% 100 1% 300 0% 10%
Paying guest in private house 0 0% 0 0% 0 0% 0%
Second homes 1,900 1% 100 1% 2,000 1% 11%
Boat moorings 0 0% 0 0% 0 0% 0%
Other 400 0% 100 1% 500 0% 10%
Staying with friends and relatives 12,300 9% 1,500 18% 13,800 10% 11%
Total 134,100 8,500 142,600 12%
UK Overseas Total % of North Cornwall
Serviced 103,700 16% 14,500 25% 118,200 16% 14%
Self catering 218,100 33% 19,800 34% 237,900 33% 9%
Touring caravans /tents 149,200 22% 6,400 11% 155,600 22% 17%
Static vans/holiday centres 131,300 20% 700 1% 132,000 18% 15%
Group/campus 600 0% 1,400 2% 2,000 0% 11%
Paying guest in private house 0 0% 0 0% 0 0% 0%
Second homes 10,200 2% 600 1% 10,800 1% 10%
Boat moorings 0 0% 0 0% 0 0% 0%
Other 1,000 0% 1,000 2% 2,000 0% 11%
Staying with friends and relatives 49,900 8% 14,100 24% 64,000 9% 11%
Total 664,000 58,500 722,500 12%
UK Overseas Total % of North Cornwall
Serviced £9,530,400 25% £1,338,000 38% £10,868,400 26% 14%
Self catering £15,790,000 42% £1,192,300 34% £16,982,300 41% 9%
Touring caravans /tents £4,420,400 12% £264,600 8% £4,685,000 11% 17%
Static vans/holiday centres £6,242,300 16% £42,100 1% £6,284,400 15% 15%
Group/campus £36,900 0% £100,100 3% £137,000 0% 11%
Paying guest in private house £0 0% £0 0% £0 0% 0%
Second homes £313,100 1% £30,300 1% £343,400 1% 10%
Boat moorings £0 0% £0 0% £0 0% 0%
Other £38,400 0% £21,900 1% £60,300 0% 11%
Staying with friends and relatives £1,469,900 4% £490,500 14% £1,960,400 5% 11%
Total £37,841,400 £3,479,800 £41,321,200 11%
UK Overseas Total
Holiday 123,500 92% 5,800 67% 129,300 91%
Business 7,000 5% 1,000 12% 8,000 6%
Visits to friends and relatives 2,700 2% 1,700 20% 4,400 3%
Other 1,000 1% 100 1% 1,100 1%
Study 0 0% 0 0% 0 0%
Total 134,100 8,600 142,700
UK Overseas Total
Holiday 632,100 95% 35,600 61% 667,700 92%
Business 18,200 3% 5,800 10% 24,000 3%
Visits to friends and relatives 10,500 2% 16,400 28% 26,900 4%
Other 3,300 0% 700 1% 4,000 1%
Study 0 0% 0 0% 0 0%
Total 664,100 58,500 722,600

Visits to friends and relatives are for social and personal reasons, and do not include holiday trips staying with friends and relatives.  Overseas other trips include visits with more than one purpose where no particular purpose is dominant, eg business and leisure.

UK Overseas Total
Holiday £34,980,700 92% £2,341,800 67% £37,322,500 90%
Business £2,209,400 6% £516,800 15% £2,726,200 7%
Visits to friends and relatives £436,200 1% £567,300 16% £1,003,500 2%
Other £215,100 1% £53,900 2% £269,000 1%
Study £0 0% £0 0% £0 0%
Total £37,841,400 £3,479,900 £41,321,300

Tourism Day visits are defined as those leisure trips from home which have a duration of 3 hours or more and taken on an irregular basis.

Trips Spend % of North Cornwall
Urban visits 213,400 £8,890,900 17%
Countryside visits 5,300 £134,700 1%
Coastal visits 251,300 £8,606,300 27%
Total 470,000 £17,631,900 16%

The expenditure is total spending associated with trips.

Accommodation Shopping Food and drink Attractions/ entertainment Travel Total %
UK Tourists £14,502,500 £4,795,800 £8,273,900 £4,083,800 £6,185,400 £37,841,400 64%
Overseas tourists £1,138,800 £932,500 £784,000 £279,800 £344,800 £3,479,900 6%
Total £15,641,300 £5,728,300 £9,057,900 £4,363,600 £6,530,200 £41,321,300
% 38% 14% 22% 11% 16%
Tourist day visitors £0 £4,801,800 £7,833,700 £1,793,200 £3,203,000 £17,631,800 30%
% 0% 27% 44% 10% 18%
Total £15,641,300 £10,530,100 £16,891,600 £6,156,800 £9,733,200 £58,953,100
% 27% 18% 29% 10% 17%

Apart from expenditure associated with the individual trips, some forms of activity also involve ongoing expenditure on the accommodation or result in additional spending by non visitors eg friends and relatives with whom the tourist is staying.

Second homes Boats Static vans Friends and relatives Total
Estimated spend £140,800 £0 £0 £430,800 £571,600

Business turnover arises as a result of tourist spending, from the purchase of supplies and services locally by businesses in receipt of visitor spending and as a result of the spending of wages in businesses by employees whose jobs are directly or indirectly supported by tourism spending.

Adjustments have been made to recognise that some spending on retail and food and drink will fall within attractions or accommodation establishments.  It is assumed that 40% of travel spend will take place at the origin of the trip rather than at the destination.

Staying tourists Day visitors total % of North Cornwall
Accommodation £15,822,500 £156,700 £15,979,200 12%
Retail £5,671,000 £4,753,800 £10,424,800 13%
Catering £8,786,200 £7,598,700 £16,384,900 14%
Attraction/entertainment £4,511,500 £1,919,600 £6,431,100 12%
Transport £3,918,100 £1,921,800 £5,839,900 13%
Other non trip related expenditure £571,600 £0 £571,600 11%
Total direct £39,280,900 £16,350,600 £55,631,500 13%

Income induced spending arises from expenditure by employees whose jobs are supported by tourism spend. Further rounds of business supply spending will arise but these have not been estimated.

Staying tourists Day visitors total % of North Cornwall
Businesses in receipt of trip spend £12,340,000 £3,361,300 £15,701,300 19%
Non trip spending £114,300 £0 £114,300 11%
Income induced spending £4,556,200 £1,575,800 £6,132,000 27%
Staying tourists Day visitors total % of North Cornwall
Direct £39,280,900 £16,350,600 £55,631,500 13%
Supplier and income induced £17,010,500 £4,937,100 £21,947,600 21%
Total £56,291,400 £21,287,700 £77,579,100 14%
Staying tourist Day visitor Total % of North Cornwall
Full time equivalent
Accommodation 237 45% 2 1% 239 33% 12%
Retailing 49 9% 41 21% 89 12% 13%
Catering 122 23% 106 54% 228 32% 14%
Attractions/entertainment 83 16% 35 18% 119 16% 12%
Transport 25 5% 12 6% 38 5% 13%
Arising from non trip spend 9 2% 0 0% 9 1% 11%
Total Direct 526 197 722 12%
Staying tourist Day visitors Total % of North Cornwall
Estimated actual jobs
Accommodation 351 45% 3 1% 354 33% 12%
Retailing 73 9% 61 21% 134 13% 13%
Catering 183 24% 159 55% 342 32% 14%
Attractions/entertainment 117 15% 50 17% 167 16% 12%
Transport 36 5% 18 6% 54 5% 13%
Arising from non trip spend 10 1% 0 0% 10 1% 11%
Total Direct 771 291 1,061 12%
Staying tourists Day visitors Total % of North Cornwall
Full time equivalent
Indirect jobs in supply businesses 198 53 251 19%
Income induced jobs 72 25 97 27%
Estimated actual
Indirect jobs in supply businesses 225 61 286 19%
Income induced jobs 82 29 111 27%

Actual jobs are estimated from surveys of relevant businesses at locations in England and take account of part time and seasonal working.

Staying tourists Day visitors Total % of North Cornwall
Full time equivalent
Direct 526 66% 197 72% 722 67% 12%
Indirect 198 25% 53 19% 251 23% 19%
Induced 72 9% 25 9% 97 9% 27%
Total 796 275 1,071 14%
Estimated actual
Direct 771 71% 291 76% 1,061 73% 12%
Indirect 225 21% 61 16% 286 20% 19%
Induced 82 8% 29 8% 111 8% 27%
Total 1,078 380 1,458 14%

Local income will arise in the form of wages and drawings from businesses in receipt of tourism spending and those providing supplies and services.

Excludes some areas of economic activity which are related to tourism. These include:
– business day trips into the area
– employment and expenditure by the local authority and other public bodies on tourism related activities eg Tourist information and marketing
– new capital investment in developing new or extended facilities.

Estimated gross wage income
Staying tourists Day visitors Total % of North Cornwall
Direct jobs £9,976,000 £3,764,000 £13,740,000 12%
Indirect jobs £3,610,000 £974,000 £4,584,000 19%
Induced jobs £1,321,000 £457,000 £1,778,000 27%
Total £14,907,000 £5,195,000 £20,102,000 14%

Cornwall’s Visitor Economy

Cornwall Visitor Survey 2018/19

Quarterly Update Report:  Summer & Autumn Interviewing Periods 2018
Produced for and on behalf of Visit Cornwall by The South West Research Company Ltd.
January 2018

Cornwall  is consistently  voted  Best UK Holiday Destination and Bude is consistently voted Best UK Coastal Resort/Town.  Across the county, there were 4.8m staying visitors and 14.7m day visitors generating £2.8 bn of business turnover in the county economy and supporting 54,000 jobs.

We must consider Bude’s location on the county border, so we benefit from, and contribute to the Devon economy too!

92% of all respondents were staying overnight in Cornwall during their visit including 89% and 96% of respondents during the summer and autumn periods respectively.

99% of all respondents considered themselves to be visiting Cornwall for leisure purposes with little variation in the results according to interview period.

36% of all visitors to Cornwall were aged 55+ years with this proportion rising to 47% of visitors during the Autumn period compared with only 27% during the summer.  21% of all visitors were children aged 15 years or under including 26% of visitors to the county during the summer period and 13% during the autumn period.

70% of all respondents were visiting Cornwall in an adult only group including 58% and 81% of respondents during the summer and autumn periods respectively.  Average overall group size was 2.95 people and ranged from 3.22 people during the summer period to 2.67 people during the autumn.

Around a quarter of all visitors (24%) were residents of the South West region.  68% lived elsewhere in the and 8% were from overseas.  The summer period saw the highest proportion of overseas visitors to the county (10%).

For 62% of all visitors the chief income earner in their household was employed full time (30+ hours a week) (74% of summer and 51% of autumn respondents respectively).  26% were retired with a company/private pension including 16% of summer respondents and 36% of autumn respondents.

88% of respondents had visited Cornwall before with little variation in the results according to interview period.

44% of all respondents who were on a repeat visit to Cornwall had previously visited the county within the last 12 months including 38% of summer respondents and 49% of autumn respondents.

38% of all staying visitors were staying in self catering accommodation in the county with this proportion similar across both interview periods.  26% were using serviced accommodation (18% of summer respondents and 34% of autumn respondents).  12% of all staying visitors were camping/using their own caravan in Cornwall including 20% of summer period and just 6% of autumn period respondents.

The average overall length of stay was 7.18 nights and ranged from 8.09 nights during the summer period to 6.14 nights during the autumn period.

44% of all staying visitors had started planning/researching their visit to Cornwall within a month of their actual visit including 42% and 47% of respondents during the summer and autumn periods respectively.  30% had done so within 6 months of their visit (28% of summer respondents and 31% of autumn respondents).

47% of all respondents obtained their information about visiting Cornwall over the internet (including 50% and 44% of summer and autumn respondents respectively) whilst 37% did so from a previous visit/having been before (the same proportion of both summer and autumn respondents respectively).  16% found out about Cornwall from their friends/family including 15% of summer respondents and 17% of autumn respondents.

64% of all internet users had used a search engine such as Google to obtain their information about visiting Cornwall over the internet including 73% of summer respondents and 53% of autumn respondents.   23% of all internet users had used the www.visitcornwall.com website including 33% of summer respondents and 11% of autumn respondents.

89% of all internet users had used it to source information and to book their accommodation/car hire etc. including 94% and 82% of summer and autumn respondents respectively.

70% of all internet users who had used it to book their accommodation, car hire etc. had used their accommodation providers’ website to do so including 75% and 63% of summer and autumn respondents respectively.

45% of all respondents had not sourced any local information during their visit to Cornwall including 39% and 50% of summer and autumn respondents respectively.  27% had used a brochure/leaflet/guide to obtain information during their visit to Cornwall (including 28% of summer respondents and 26% of autumn respondents).

17% relied on information sourced from a previous visit/having been before including 18% of summer respondents and 16% of autumn respondents, whilst 15% used the internet to source local information during their visit including 23% and 6% of summer and autumn respondents respectively.

44% had used the www.visitcornwall.com website to source information during their visit to the county including 51% of summer respondents and 17% of autumn respondents.

33% had used a social media website e.g. Facebook/Twitter/Instagram (33% in each case of summer and autumn respondents). 29% had used a review website e.g. Trip Advisor to source information over the internet whilst visiting Cornwall including 28% and 33% of summer and autumn respondents respectively.

42% of all respondents ‘checked in’ on social media sites either during their visit or when they returned home including 51% of summer respondents and 33% of autumn respondents.

44% of all respondents uploaded photos either during a visit or when they returned home (54% and 35% of summer and autumn respondents respectively).

23% of all respondents posted online reviews either during their visit or when they returned home (33% and 13% of summer and autumn respondents respectively).

45% of all staying visitors had booked their visit to Cornwall within a month of their actual visit, 30% had done so within 6 months of their visit and 19% between 6 and 12 months ahead of their actual visit.  Booking patterns are largely similar regardless of the interview period with the exception of a slightly higher proportion of summer respondents booking between 6 and 12 months of their actual trip.

8% of staying visitors had considered visiting other places before deciding to visit Cornwall including 10% and 6% of summer and autumn respondents respectively.

59% of all staying visitors were staying overnight in a small coastal town/village in Cornwall with little variation in the results according to interview period.

31% of all staying visitors were on their main holiday of the year to Cornwall including 49% of summer respondents and 15% of autumn respondents.  40% were on a short break to the county (26% and 52% of summer and autumn respondents respectively).  Around a quarter of all staying visitors (26%) were on a secondary/additional holiday with this proportion similar for both interview periods (24% and 29% of summer and autumn respondents respectively).

17% of all staying visitors said their staying trip to Cornwall had replaced a holiday that they would normally have taken abroad (21% and 13% of summer and autumn respondents respectively).

37% of all respondents said that they usually visit Cornwall during the same time each year including 44% and 32% of summer and autumn respondents respectively.

Respondents were asked to think about how they rated the value for money of various aspects of their visit to Cornwall and how these compared to other UK destinations in general.

Respondents rated the value for money of visiting attractions in Cornwall the highest compared with other UK destinations (4.10) and the value for money of eating out in restaurants the lowest (3.72).  They rated value for money overall at 3.92 out of 5.00.

Summer respondents rated the value for money of visiting attractions in Cornwall the highest compared with other UK destinations (4.11) and the value for money of eating out in restaurants the lowest (3.73).  They rated value for money overall at 3.93 out of 5.00.

Autumn respondents also rated the value for money of visiting attractions in Cornwall the highest compared with other UK destinations (4.09) and rated the value for money of eating out in restaurants the lowest (3.72).  They rated value for money overall at 3.92 out of 5.00.

Staying visitors were asked to consider the importance of both getting a good deal and the tourism product on offer when they are choosing a holiday and to decide which was the most important of these factors to them when choosing different holiday types including their main holiday to the year, a secondary/additional holiday and a short break.

For each of the different holiday types the largest proportion of respondents (around 30%) said the one that most suited their needs at the time was the most important to them when choosing each of the different holiday types.

There was little variation in the results according to interview period.

38% of all staying visitors said star ratings were ‘important’ to them when choosing their accommodation including 39% and 37% of summer and autumn respondents respectively.  7% considered them ‘essential’ (6% of summer respondents and 7% of autumn respondents) whilst 27% considered them ‘nice to have’ including 24% of summer respondents and 29% of autumn respondents.  28% did not consider them relevant at all (31% of summer respondents and 26% of autumn respondents).

Bude Area Tourist Board recognises the low importance of a star rating.  Instead, we operate a Cornish Quality scheme which simply ensures a property is safe, clean, legal and of a good quality standard. 

Staying visitors’ opinions of all aspects of their accommodation in Cornwall were very high and achieved scores of 4.55 out of 5.00 for quality of service and 4.41 for value for money.  There was little variation in the scores according to interview period.

48% of all staying visitors who were travelling around Cornwall away from the local area where their accommodation was based would consider travelling up to 60 minutes to get to a place of interest in the county including 48% and 47% of summer and autumn respondents respectively.   21% would consider travelling more than 90 minutes to get to a place of interest in the county (22% of summer respondents and 19% of autumn respondents respectively).

The highest proportion of respondents (60%) said the months of the year when they usually visit Cornwall varies including 57% of summer respondents and 63% of autumn respondents.  21% said that they usually visit Cornwall during August each year.  35% of summer respondents said they usually visit in August and 20% of autumn respondents said the month of October.

35% of visitors said they use TIC’s occasionally whilst on holiday/during their leisure time compared with 19% of visitors who said the same for tourist information telephone numbers.  30% said they never use tourist information centres (TIC’s) whilst on holiday/during their leisure time and 15% said they rarely use them compared with 55% and 10% saying the same regarding tourist information telephone numbers respectively.

One fifth of visitors said they use TIC’s regularly whilst on holiday/during their leisure time compared with 15% of visitors who said the same for tourist information telephone numbers.

There was little variation in the results according to interview period.

76% of all visitors said they expect tourist information centres to be available for them to use when visiting a destination.

53% of all visitors said they felt there was no need for tourist information telephone number services anymore.

There was little variation in the results according to interview period.

The most popular activities undertaken, regardless of the period of interviewing were:  eating & drinking; going for a short walk of up to 2 miles, spending half a day or more on the beach and shopping.

Fishing villages/harbours and beaches/the sea were the most popular types of attractions/places of interest visited regardless of the period of interview.

Visitors’ opinions of all aspects of shopping in Cornwall were also very good and achieved scores of 4.13 out of 5.00 for range of shops, 4.21 for quality of service and 4.01 for value for money.  There was little variation in the scores according to interview period.

Visitors’ opinions of all aspects of places to eat & drink in Cornwall were also very high and achieved scores of 4.48 out of 5.00 for range of places to eat & drink, 4.40 for quality of service and 4.17 for value for money.  There was little variation in the scores according to interview period.

Visitors’ opinions of all aspects of places to visit/attractions in Cornwall were also very good and achieved scores of 4.61 out of 5.00 for range of places to visit/attractions, 4.55 for quality of service and 4.32 for value for money.  Autumn respondents rated each of the places to visit/attractions indicators higher than summer respondents.

Visitors’ opinions of all aspects of the theatres/galleries/museums in Cornwall were very high and achieved scores of 4.61 out of 5.00 for range of theatres/galleries/museums, 4.62 for quality of service and 4.51 for value for money.  Summer respondents rated each of the theatres/galleries/museums indicators higher than autumn respondents.

Visitors’ opinions of the quality of the beaches (4.88) and cleanliness of the beaches (4.85) were the third and fifth highest scores of all the indicators being explored by the survey.  Summer respondents rated both indicators slightly higher than autumn respondents.

Visitors’ opinions of the road signs (4.53), pedestrian signs (4.32) and display maps and information boards in Cornwall (4.24) were all rated very highly.  Summer respondents rated all aspects of signage/ease of finding way around higher than autumn respondents.

Visitors’ opinions of public transport in Cornwall were very high and achieved scores of 4.56 for quality of service and 4.48 for value for money.  Autumn respondents rated both aspects of public transport higher than summer respondents.

Visitors’ opinions of the upkeep of parks/open spaces (4.61), enjoyment of the South West Coast Path (4.70) and cleanliness of the streets in Cornwall (4.47) were all rated highly. Summer respondents rated all of the indicators higher than autumn respondents.

The ease of parking (4.30) and quality of service (4.24) of the parking in the county were both rated highly whilst the value for money of parking in Cornwall (3.91), despite being a good score, was the lowest ranked indicator in terms of visitor satisfaction being explored by the survey. Autumn respondents rated all of the indicators higher than summer respondents.

All aspects of nightlife/evening entertainment in Cornwall were rated good to very good and achieved scores of 4.64 for the range, 4.54 for quality of service and 4.68 for value for money. With the exception of the range of nightlife/evening entertainment autumn respondents rated nightlife/evening entertainment higher than summer respondents.

Visitors’ opinions of the general atmosphere and feeling of welcome in Cornwall (4.90 and 4.89 respectively) were the first and second highest indicators of all the 33 being explored by the survey. At 4.88 out of 5.00 overall enjoyment of visit was the joint third highest ranked indicator amongst visitors’ to the county along with the quality of the beaches. Summer respondents rated each aspect higher than autumn respondents.

68% of all respondents said their visit to Cornwall had met with their expectations including 67% and 69% of summer and autumn respondents respectively. 29% said their visit had been better or much better than they expected including 30% of summer and autumn respondents in each case.

Respondents gave Cornwall a recommendation score of +78% for their likelihood of recommending it as a place to visit to their friends/family with no difference in the score according to the period of visit. These are very high scores on a metric that can range from -100% to +100%.

There was little variation in the results according to interview period.

Visitors to Cornwall were asked what they most liked about their visit to the county, what they least liked or what, if anything, they thought could be improved.  A wide range of likes were provided by respondents and the word cloud below illustrates the relative strength of each particular like.

The beaches and scenery were by far the overwhelming top ‘likes’ coming out of the survey along with things such as everything, coastline, the sea, countryside, relaxing, people and friendliness.  There was little variation according to the period of interviewing.

38% of respondents mentioned something which they disliked about their visit to Cornwall or which they felt could be improved.  A wide range of comments were provided by respondents and, once again, the word cloud below illustrates the relative strength of each particular dislike/improvement.

The parking and traffic were by far the overwhelming top dislikes/improvements coming out of the survey along with things such as it being expensive, roads, toilets and crowds.  There was little variation according to the period of interviewing.

91% of respondents said they would be very likely to visit Cornwall again in the future with little variation in the results according to interview period.

The words most associated with Cornwall, regardless of the period of interview were;  Good beaches;  stunning coastline, fishing villages/harbours, local food & drink and unspoilt countryside.

52% of all respondents associated Cornwall with being dog friendly, increasing to 56% of autumn respondents.  The importance of having a mining/distinctive heritage and televisions links such as Doc Martin and Poldark is also evident.

71% of respondents were aware of the local Cornish/Celtic culture.  52% would be interested in finding out more about local Cornish/Celtic culture.  There was little variation in the results according to interview period.

57% of respondents would be likely to re-visit Cornwall again in the future for a main holiday including 71% and 43% of summer and autumn respondents respectively.  The largest proportion of respondents (76%) would be likely to re-visit for a secondary holiday (including 72% of summer respondents and 80% of autumn respondents).  39% of respondents would be likely to re-visit for a short break Including 31% and 48% of summer and autumn respondents respectively.

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