Visitor Survey: Proposed Overnight Visitor Levy (“Tourist Tax”)

Bude Area Tourist Board is carrying out research to understand how people who take holidays and short breaks feel about proposals for an Overnight Visitor Levy in England.

You do not need to have visited Bude or Cornwall before to take part. The survey should take 2-3 minutes to complete.

Visitor Tourist Tax

About Your Holidays and Short Breaks

How often do you usually take a holiday or short break involving at least one overnight stay in the UK?
Which types of UK destination do you usually visit? Select all that apply.
When taking a UK holiday or short break, which types of accommodation do you normally use? Select all that apply.
Who do you normally travel with?

Visiting Cornwall and Bude

Have you ever taken a holiday or short break in Cornwall?
Have you ever visited Bude or the surrounding area?

What Influences Your Choice of Destination?

Which factors are most important when choosing a UK holiday or short-break destination? Select up to five.
How important is the overall price of a holiday when deciding between UK destinations?
If the price of one destination was noticeably higher than a comparable destination nearby, how likely would you be to choose the cheaper destination?

Awareness of an Overnight Visitor Levy or "Tourist Tax"

Before this survey, had you heard about proposals that could allow areas in England to introduce an Overnight Visitor Levy or “tourist tax”?
In principle, would you support or oppose an Overnight Visitor Levy on paid accommodation in UK visitor destinations?

Would a Levy Change Your Holiday Decisions?

If an Overnight Visitor Levy increased the cost of your accommodation, would it affect your choice of UK holiday destination?
If a destination introduced an Overnight Visitor Levy but a similar nearby destination did not, would this influence which destination you chose?
If a levy increased the overall cost of your holiday, which of the following might you consider? Select all that apply.
If accommodation became more expensive because of a visitor levy, do you think you would reduce your spending elsewhere during the holiday?

How Much Would Affect Your Decision?

At what level would an additional accommodation charge begin to influence your decision about where to stay?
Would the way the levy was charged make a difference to you?
Would you rather the levy was included in the accommodation, or paid locally upon arrival?

How Should the Money Be Used?

If you paid an Overnight Visitor Levy, how important would it be to know where the money was being spent?
Where do you think money raised from visitors should primarily be spent?
If you paid a levy while staying in a destination such as Bude, how important would it be that the money was visibly reinvested in that destination?
If an Overnight Visitor Levy were introduced, would you support allocating a proportion of the revenue raised to help fund local destination management, visitor information and tourism promotion in Bude?
What would you most like visitor-levy money to fund? Select up to five.
Would knowing that the money was clearly reinvested in improving the destination make you more willing to pay a levy?

Fairness and Exemptions

Do you think everyone staying in paid visitor accommodation should pay the levy?
Do you think any of the following should be exempt? Select all that apply.
If you lived permanently in Cornwall and stayed overnight in paid accommodation elsewhere in Cornwall, do you think you should have to pay the levy?

Fairness and Enforcement

How important would it be that a visitor levy was charged consistently by all accommodation businesses required to collect it?
Would it concern you if registered accommodation businesses charged the levy but some informal or unregistered accommodation providers did not?
Would knowing that all accommodation providers were, regardless of their size and how long they operate for, registered and subject to the same rules make you more confident that the system was fair?

Overall View

If a visitor levy were clearly reinvested in improving the destination you were visiting, would this change your view of the levy?
Which statement comes closest to your overall view?

About You. These final questions will help us understand whether views differ between different types of visitors.

Which age group are you in?
Do you live in the UK?
Which part of the UK do you live in?
Do you have children under 18 living in your household?

Final Comments

Information about Bude

Would you like to join the VisitBude Mailing List?
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