1. About Your Business.
What type of business do you operate?
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How long has your business been operating?
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2. Business Location and Importance of Bude Visitors
Where is your business located?
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If your business is outside Bude or the wider Bude area, approximately what proportion of your customers are people staying in or visiting Bude?
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How important are visitors to Bude to the overall success of your business?
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Approximately what proportion of your annual business is generated directly or indirectly by visitors to Bude?
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3. Summer 2026 Business Performance
Overall, how would you rate the 2026 summer season for your business?
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Compared with summer 2025, how did your business perform overall?
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Compared with last summer, how did your customer or visitor numbers change?
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Compared with last summer, did customers appear to spend:
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What do you think were the main factors affecting your business performance this summer? Select up to three.
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4. Visitor Behaviour
Did you notice any of the following visitor trends this summer? Select all that apply.
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Compared with previous summers, were visitors more or less price-conscious?
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Did customers appear to book or make decisions later than in previous years?
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5. Impact of the Hot Summer
Overall, what impact did the hot weather have on your business?
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How did the hot weather affect customer numbers?
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How did the hot weather affect customer spending?
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Did the hot weather change the times of day when your business was busiest?
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If yes, how did trading patterns change?
What changes in visitor behaviour did you notice during particularly hot weather? Select all that apply.
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Did the hot weather create operational challenges for your business? Select all that apply.
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How well equipped was your business to cope with prolonged periods of hot weather?
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6. Weather Forecasts and Weather Apps
How accurately do you think weather apps and forecast summaries represented the weather actually experienced in Bude this summer?
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Did you notice occasions when the main weather icon or summary gave a different impression from the weather experienced for most of the day?
For example, did you notice days where a rain or shower icon was shown even though most of the day was dry or sunny?
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Did customers mention weather forecasts or weather apps when discussing their decision to visit, cancel, postpone or change their plans?
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Did weather forecasts or weather-app information appear to affect your business this summer?
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If there was an impact, what did you notice? Select all that apply.
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How significant do you think weather forecasts and weather-app presentation are to Bude's visitor economy?
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7. Staffing and Recruitment
Approximately how many people did your business employ for Spring 2026?
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Did you have difficulty recruiting enough staff for summer 2026?
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Approximately how many people will your business employ for Autunm 2026?
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Approximately how many people will your business employ for Winter 2026?
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If you experienced recruitment difficulties, what were the main reasons? Select all that apply.
Were particular roles especially difficult to recruit for?
Which roles were hard to fill?
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Did staffing shortages affect your business?
If yes, how did staffing shortages affect the business? Select all that apply.
8. Staff Retention and Workforce
How would you describe staff retention during the summer season?
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Did you experience staff leaving during the summer season?
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If you experienced retention problems, what were the main reasons? Select all that apply.
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Which age groups were represented in your summer workforce? Select all that apply.
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Which age group made up the largest proportion of your summer workforce?
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How reliant is your business on students or young people for summer staffing?
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Compared with previous years, was recruiting staff this summer easier or harder?
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9. Accommodation Businesses
Compared with summer 2025, how did your occupancy perform in summer 2026?
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Compared with previous years, did guests tend to book:
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Did you notice a change in the average length of stay?
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Section10. Bude Infrastructure and Local Challenges
What were the biggest challenges affecting your business this summer? Select up to three.
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Did the hot weather highlight any issues with Bude's visitor infrastructure? Select all that apply.
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Did the Bude Park & Ride service benefit your business?
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Were there any specific local issues that negatively affected your business this summer?
Which actions would most help strengthen Bude's visitor economy? Select up to three.
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12. Looking Ahead
How confident are you about trading over the next 12 months?
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13. Bude Tourism & Community Champion
We would like to recognise the people, businesses and organisations that make an exceptional contribution to Bude, its visitors, businesses and wider community. This could be someone who has gone above and beyond, provided exceptional service, supported other businesses, helped the local community, promoted Bude positively, supported an event or initiative, introduced a great new idea, or simply made Bude a better place to visit, work or do business. Would you like to nominate a person, business or organisation as a Bude Tourism & Community Champion?
You are welcome to complete the survey anonymously.
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Business name:
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Your name and role in the business:
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Your contact details
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